ValleyViews: Bill Lambert, Ep. 3

Welcome to our third episode of the Valley Views show! Today we interview Bill Lambert of the Alameda County Redevelopment Agency.

Mr. Lambert comes to CVTV to speak about the ‘Shop the Boulevard’ marketing campaign. How it began, why it was put into place and how specific portions of it work in order to help local merchants expand their business during the on-going streets cape project.